People are drinking less, but they’re drinking smarter and they’re drinking better.
When you are in a bar and your selecting a drink, a drink in a glass says a lot about who you are. People are more sensitive now to that then they’ve ever been. They’re looking for better taste and exoticism of a brand. That’s where Blackbeard’s Booty Sipping rum’s surpass all others.
Image plays an important role and quality rum is a very affordable indulgence. You may not be able to afford a BMW, but all you have $20 to $30 in your pocket so you can buy a great rum like Blackbeard’s Booty. That makes it very easy for people that can’t afford all the good things in life to enjoy some of the smaller, finer things in life. A Higher Ring.
Aside from the desire among American consumers to drink “something different,” changing demographics favor a continuing demand for imports. For instance, the growing number of Specialty Product buyers in the U.S. has helped fuel sales of the imports.
We have this phenomenon in this country with the influx of imports, and they’re going to be a factor at retail and will drive the import market.
Better rum has reached critical mass. They’re now an important part of the industry. It’s 26% of the volume and 25 to 30 percent of profit, so they’re important to retailers and wholesalers.
Blackbeard’s Booty Rums are fine Costa Rican, Naturally Aged Rums. These rums are aged for a minimum of 7 years and are great sipping rums.